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Designed in Switzerland
Switzerland, as a standard
A Swiss house is not recognised by a cross on a label, but by a way of working: precise, discreet, enduring.
N° 001
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Precision
To a tenth of a millimetre
In Switzerland, things are measured. Watches, trains, mountain bridges: everything is a matter of fit, tolerance and patience.
Our box is the example. Between its lid and its collar we left 0.2 millimetres of clearance: enough for the air to hold the lid, which then sinks slowly on its own; not enough for it to float.
We apply that precision to every drawing, every colour, every number.
II
Discretion
Luxury that does not show off
Our boxes are quiet on the outside: ivory, a debossed name, no slogan. The mosaic appears only when you open them.
It is a very Swiss idea of luxury. What matters is discovered, not displayed.
Transparency
What is Swiss, and what is not
Idea and designSwitzerland
Numbering and registerSwitzerland
Printing on silkItaly
That is why we write “Designed in Switzerland” and never “Swiss Made”.
III
Swiss law
Why we do not write “Swiss Made”
Since 1 January 2017, the Swiss “Swissness” legislation has strictly governed the use of the Swiss cross and the words “Swiss Made”. For an industrial product, at least 60% of manufacturing costs and the essential manufacturing step must take place in Switzerland.
Our squares are printed in Italy. So we follow the rule to the letter: Switzerland is where they are imagined, designed and numbered, and that is exactly what we say.
Precise as a watch, discreet as a lake in winter.MINERINO
The Alps in our squares
